Economy & Tourism
Growth that Reaches Every Shore
NBP
Overview
The Gambia has one of the most recognized smiles in Africa. Its economy should match it.
Tourism has been the country's most visible economic asset, yet it has not been built into a diversified economic engine. Small businesses, especially women-led ones, lack the capital and infrastructure they need to grow. City centers are stuck between their potential and reality. The National Builders Party will build an economy that works for everyone.
Our Vision
A Gambia with a tourism sector that delivers world-class experiences and distributes its benefits widely. Where women-led small businesses have real access to capital and markets. Where Kairaba Avenue and Westfield are transformed into modern commercial corridors. Where Brikama is a thriving commercial city. Where the economy generates opportunity for every Gambian.
Tourism
One of The Gambia's top foreign exchange earners, with untapped potential
Women
The backbone of Gambian small business, given dedicated NBP support
Brikama
To be transformed into a modern commercial city under NBP
Key Commitments
What the NBP will build
The NBP will modernize the tourism sector end to end
Infrastructure upgrades, international marketing, hospitality training, and regulations that protect both visitors and the communities they visit.
Tourism Modernization PlanThe NBP will provide dedicated support for women in small business
Access to capital, business development training, market connections, and a regulatory environment that makes it easier to grow a business as a woman in The Gambia.
Women in Small Business ProgramThe NBP will transform Kairaba Avenue and Westfield
A coordinated urban commercial upgrade turning these corridors into modern, functional, and attractive business districts that serve residents, businesses, and visitors.
Kairaba and Westfield Transformation PlanThe NBP will build Brikama into a modern commercial city
Infrastructure investment, commercial zoning, market facilities, and the urban planning to unlock Brikama's potential as a major regional economic center.
Brikama Commercial City PlanThe NBP will build modern commercial plazas across the country
Purpose-built modern commercial spaces that give businesses a professional environment and communities vibrant commercial hubs.
National Plazas Development ProgramThe NBP will establish a National Think Tank Center
A national policy research and innovation institution that generates ideas, evaluates programs, and ensures governance is driven by evidence and long-term thinking.
National Think Tank CenterWhat this means for you
Entrepreneurs
Access to capital, modern commercial spaces, and a government that removes barriers to starting and growing a business.
Women business owners
Dedicated programs, access to credit, market connections, and a policy environment built around your success, not just your participation.
Tourism workers
A modernized industry that pays better, employs more locals, and builds the kind of visitor experience that keeps tourists coming back.
Policy Pages
Explore the full plan
Economy
Tourism Modernization Plan
A world-class tourism sector that benefits all Gambians
↗
Economy
Women in Small Business
Dedicated support for the backbone of Gambian commerce
↗
Economy
Transforming Kairaba Avenue and Westfield
Modern commercial corridors for a modern economy
↗
Economy
Transforming Brikama
Building a thriving commercial city in the west
↗
Economy
Build Modern Plazas
Commercial spaces that give businesses a home
↗
Economy
Think Tank Center
Evidence-based governance and national policy innovation
↗
Think Big. Build Big.
The Gambia's economy is ready to grow. NBP will build the conditions that make it happen.
Read the plan. Join the movement. Vote for NBP.
The National Standard
The growth The Gambia generates must be felt by ordinary Gambians, not just concentrated in the hands of a few. Every community has a functioning commercial center. Every entrepreneur who works hard has access to the capital and infrastructure they need to grow. Every Gambian worker earns a wage that reflects the dignity of their labor. Tourism revenue stays in The Gambia and benefits the communities that make it possible. Under the National Builders Party, prosperity will be built and shared.
Think Big. Build Big.
Read the plan. Join the movement.
Vote NBP